Analysis of article orientation across the PESTEL macro-environmental analysis framework. Learn more about PESTEL.
Our PESTEL SCOPE analysis shows the article talks far more about the environment than the technology itself, despite it being the grabber in the article’s title. Our entity word cloud indicates very positive sentiment about the company producing the new tech, Searoutes, which has designed algorithms that analyze the best routes to ship based on which routes emit the least amount of carbon dioxide. Our analysis shows the article focuses on Searoutes positive focus on sustainability and groundbreaking tech.
See our full analysis here: Business Green
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