Report: The future of paid-search marketing is machine learning and AI

Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it.

Sourced through Scoop.it from: searchengineland.com

By |2017-09-26T07:25:59-05:00September 26th, 2017|Categories: Scoop.it|Tags: |

Machine Learning: The Evolution From An Artificial Intelligence Subset To Its Own Domain

Machine Learning (ML) has reached an inflection point – at least in terms of messaging. I’ve concluded that machine learning is now its own discipline, intersecting with both AI and BI in a very overlapped Venn Diagram.

Sourced through Scoop.it from: www.forbes.com

By |2017-09-25T09:08:13-05:00September 25th, 2017|Categories: Scoop.it|Tags: , |

Advito Eyes Machine Learning In Business Travel | PYMNTS.com

B2B news: Advito says machine learning is making waves in business travel, and companies should pay attention to save money and boost traveler satisfaction.

Sourced through Scoop.it from: www.pymnts.com

By |2017-09-20T09:19:55-05:00September 20th, 2017|Categories: Scoop.it|Tags: |

iOS 11’s Enterprise Impact: AR, Machine Learning Makes Waves

Enhanced security, improved hardware is nice for the new iPhone, but real strength comes with iOS 11 features.

Sourced through Scoop.it from: www.enterprisemobilityexchange.com

By |2017-09-19T10:41:58-05:00September 19th, 2017|Categories: Scoop.it|Tags: |

3 machine learning success stories: An inside look

IT leaders share how they are using artificial intelligence and machine learning to generate business insights and new services — and offer key advice to those looking to leverage AI and ML as part of their IT strategy.

Sourced through Scoop.it from: www.cio.com

By |2017-09-19T10:31:08-05:00September 19th, 2017|Categories: Scoop.it|Tags: , |

The Amazing Ways Coca Cola Uses Artificial Intelligence And Big Data To Drive Success

One of the reasons why Coca Cola is over 130 years old today is that it has always been able to to stay at the forefront of business, technology and innovation. Here we take a look at the fascinating ways Coca Cola used Artificial Intelligence (AI), big data and augmented reality to stay on top.

Sourced through Scoop.it from: www.forbes.com

By |2017-09-18T13:20:11-05:00September 18th, 2017|Categories: Scoop.it|Tags: |

Micro Focus targets Machine learning with Vertica 9 analytics platform

Micro Focus has announced the release of Vertica 9, a new analytics platform offering enhanced machine learning capabilities.

Sourced through Scoop.it from: www.cbronline.com

By |2017-09-18T13:19:03-05:00September 18th, 2017|Categories: Scoop.it|Tags: |