November 24, 2020

WSJ: Salesforce Puts Money Into AppsFlyer

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https://www.wsj.com/articles/salesforce-puts-money-into-appsflyer-11606221000

Salesforce Puts Money Into AppsFlyer

2020-11-24 12:30:00, Sahil Patel, WSJ

Content Categorization
/Business & Industrial
/News/Business News/Company News

Word Count:
600

Words/Sentence:
20

Reading Time:
4.00 min

Reading Quality:
Adept

Readability:
13th to 15th

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Founded in Israel, AppsFlyer is best known for its mobile analytics tools, which provide information on how different types of ad campaigns or bits of content drive behavior, such as visiting a website, installing an app or buying something.

Despite a steep drop in deal-making activity in the spring, more than six in 10 survey respondents say they expect U.S. M&A activity to return to pre-COVID-19 levels within the next 12 months.

AppsFlyer has raised more than $300 million since its founding in 2011 from investors including General Atlantic, Qumra Capital, Goldman Sachs Private Capital Investing, Deutsche Telekom Capital Partners and Magma Venture Partners.

The new investment is a late entry to the Series D funding that AppsFlyer announced in January, raising the size of the round to more than $225 million from $210 million, according to the company.

is putting money into AppsFlyer Ltd., an analytics firm that helps marketers, app developers and others evaluate the performance of their advertising campaigns.

Keywords
Digital Marketing, Corporate Funding, Corporate/Industrial News, public relations, SYND, domestic, digital marketing, mobile applications software, C&E Industry News Filter, technology, Customer Relationship Management Software, industrial news, WSJ-PRO-NP, Marketing, PRO, computing, Business/Consumer Services, market research, Applications Software, Factiva Filters, enterprise management software, Software, Advertising/Marketing/Public Relations, AppsFlyer, corporate funding, advertising, Mobile Applications Software, business, marketing, foreign markets, WSJ-PRO-WSJ.com, Advertising, Enterprise Management Software, Technology, customer relationship management software, consumer electronics, Computing, Content Types, Domestic/Foreign Markets, computers, Computers/Consumer Electronics, Market Research, advertising services, applications software, factiva filters, content types, Advertising Services, c&e industry news filter, corporate, consumer services, software

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