August 4, 2020

Weighing Microsoft’s Potential Acquisition of TikTok

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As a part of our news analytics program, we’re looking at the evolving TikTok situation. This article discusses the negatives and risks associated with Microsoft purchasing TikTok. As expected, this article comes with a medium risk score. It believes that purchasing TikTok is a risky investment that could either come out with a high reward or none at all. On the PESTEL scope, the article mainly focuses on the economics of the business acquisition perspective of the deal rather than the legal portion. This article is written from the perspective of someone who most likely does not think Microsoft buying TikTok is a good idea.

Read the analysis here.