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https://www.theverge.com/2020/8/3/21352309/microsoft-tiktok-acquisition-deal-why-us-countries-data

Why Microsoft wants TikTok

2020-08-03 04:45:00, Tom Warren, The Verge

Content Categorization
/Computers & Electronics

Word Count:
1434

Words/Sentence:
30

Reading Time:
14.34 min

Reading Quality:
Advanced

Readability:
16th or higher

Media Sentiment
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RCS Analysis
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Risk Score
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PESTEL Scope
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Entity Word Cloud
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Auto Summary
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The software giant has long used Xbox Live to fuel parts of Microsoft Research for future software and hardware projects, and the usage data helps game developers and Microsoft better understand how people use their Xbox.

Microsoft has spent years walking back consumer plays like the Groove Music service, the Kinect Xbox accessory, its Microsoft Band fitness device, Windows Phone, and more recently the Mixer streaming service.

The Wall Street Journal reports that Microsoft's blog post may have been prompted specifically by allies of the president pressuring the company to acknowledge the deal publicly.

It's a complex deal, and Microsoft is trapped in it.

And he wouldn't be shy about highlighting his involvement.

There will likely be more twists and turns in the TikTok talks in the coming weeks, but now that Microsoft has committed to finishing these discussions no later than September 15th, the clock is TikTok-ing.

Microsoft has tried desperately to adapt its Windows operating system to be more consumer-friendly with video creation apps, but TikTok offers an easy way for millions to create videos from their phones instead.

Keywords
feed-filter-805, feed-filter-825, feed-filter-297, general, feed-filter-987, feed-filter-313, feed-filter-983, verge, feed-filter-1011, feed-filter-2262, tiktok, front-page, the-verge, feed-filter-977, feed-filter-504, feed-filter-2298, feed-filter-2392, feed-filter-589, report, stream-21118328, feed-filter-1543, feed-filter-2321, feed-filter-2301, tech, creators, microsoft

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