January 12, 2021

The New York Times: Is Graphic Design the C.I.A.’s Passion?

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https://www.nytimes.com/2021/01/08/style/cia-rebrand.html

Is Graphic Design the C.I.A.'s Passion?

2021-01-08 00:00:00, Ezra Marcus, The New York Times

Content Categorization
/Business & Industrial/Advertising & Marketing/Public Relations

Word Count:
873

Words/Sentence:
26

Reading Time:
5.82 min

Reading Quality:
Adept

Readability:
13th to 15th

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Risk Score
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PESTEL Scope
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Entity Word Cloud
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With CIA.gov's black-and-white color scheme, photography and graphics, we want to pique the interest of talented applicants and provide a modern, relatable experience," said Nicole De Haay, a spokeswoman for the agency, in a phone interview.

Others compared it to the look of The Intercept, an online publication known for its reporting on the C.I.A., as well as marketing materials for brands like Urban Outfitters."C.I.A's mission is unlike any other, and our website reflects it.

"People were already living a fantasy before I posted it, saying that I had made the CIA branding, why not take their fantasy further and say I made it?""I think its cool that they were so inspired by the Soylent branding I did in 2013," he added, jokingly.

CIA.govThis week, the Central Intelligence Agency unveiled a new design for its website, CIA.gov, which wouldn't have been news if the site had stuck to the formal signifiers of government authority: dense bureaucratic text, link directories, declarative headers, nothing too fancy.

Platforms online are games played through the attention economy – authorship and sincerity is murky as it is," Mr. Ripps wrote in an email when asked what inspired his post.

Keywords
Social Media, CIA, Ryder Ripps, Logos, marketing, Computers and the Internet, Design, advertising, Logo, Tech Industry, Spying and Intelligence Agencies

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