Science4Data Article Insights

https://www.nytimes.com/2021/01/08/style/cia-rebrand.html

Is Graphic Design the C.I.A.'s Passion?

2021-01-08 00:00:00, Ezra Marcus, The New York Times

Content Categorization
/Business & Industrial/Advertising & Marketing/Public Relations

Word Count:
873

Words/Sentence:
26

Reading Time:
5.82 min

Reading Quality:
Adept

Readability:
13th to 15th

Media Sentiment
Proprietary sentiment analysis on both the headline and body text of the article. Sentiment scores range from -1 (very negative sentiment) to 1 (very positive sentiment).
RCS Analysis
Relative scoring for Risk, Crisis, and Security language within the article.
Risk Score
Scoring based on the composite risk, security and crisis language within an article compared to a baseline of historic analysis across thousands of diverse articles.
PESTEL Scope
Analysis of article orientation across the PESTEL macro-environmental analysis framework. Learn more about PESTEL.
Entity Word Cloud
Key people, places, organizations and events referenced in the article, weighted by frequency and colored based on contextual sentiment.
Auto Summary
Condensing key features of the article based on salience analysis. Helpful for “gisting” the article in a time crunch.

With CIA.gov's black-and-white color scheme, photography and graphics, we want to pique the interest of talented applicants and provide a modern, relatable experience," said Nicole De Haay, a spokeswoman for the agency, in a phone interview.

Others compared it to the look of The Intercept, an online publication known for its reporting on the C.I.A., as well as marketing materials for brands like Urban Outfitters."C.I.A's mission is unlike any other, and our website reflects it.

"People were already living a fantasy before I posted it, saying that I had made the CIA branding, why not take their fantasy further and say I made it?""I think its cool that they were so inspired by the Soylent branding I did in 2013," he added, jokingly.

CIA.govThis week, the Central Intelligence Agency unveiled a new design for its website, CIA.gov, which wouldn't have been news if the site had stuck to the formal signifiers of government authority: dense bureaucratic text, link directories, declarative headers, nothing too fancy.

Platforms online are games played through the attention economy – authorship and sincerity is murky as it is," Mr. Ripps wrote in an email when asked what inspired his post.

Keywords
Social Media, CIA, Ryder Ripps, Logos, marketing, Computers and the Internet, Design, advertising, Logo, Tech Industry, Spying and Intelligence Agencies

Interested in Learning More?

Article Analysis is at the foundation of powerful media monitoring and insights. Learn what you can build with powerful curated search engines, real-time listening and trend analysis on the topics, markets and companies critical to your organization.