Researchers have recently discovered a group of Twitter accounts known as the “American blondes” who were involved in a coordinated campaign to support the UAE’s handling of COP28. The accounts were created within hours of each other and posted similar messages nearly simultaneously, often retweeting posts from the UAE embassy in Washington.

This tactic of false grassroots campaigns to influence public opinion, known as “astroturfing,” has been used in this campaign, leading to the suspension of many accounts by Twitter. The COP28 spokesperson has reported the accounts to Twitter, stating that they are generated by unknown outside actors unconnected to COP28 and are clearly designed to discredit COP28 and the climate process.

Analysts have suspected that PR companies may be behind the extensive disinformation effort. In addition to these efforts on Twitter, fake American blondes promoted the UAE at the Climate Summit through a propaganda video. The video featured women in bikinis, luxury cars, and high-end malls to promote the UAE as a tourist destination.

However, the video received criticism for promoting consumerism instead of addressing climate change. The video’s promotion was viewed as a missed opportunity for the UAE to showcase its sustainable practices. The promotion was seen as a distraction from the main goal of COP28, which was to address the global climate crisis.

It is concerning to see how these tactics are being used to manipulate public opinion and discredit efforts to address the climate crisis. It is vital that we remain vigilant and continue to raise awareness about these tactics as well as the importance of addressing climate change. We must also hold companies, governments, and individuals accountable for their actions and ensure that they are working towards a sustainable future for all.