Science4Data Article Insights

https://sproutsocial.com/insights/video-marketing-strategy/

7 steps to a successful social media video marketing strategy

2021-06-14 17:10:20, Jenn Chen, Sprout Social

Content Categorization
/Arts & Entertainment/TV & Video/Online Video
/Arts & Entertainment/Online Media
/Business & Industrial

Word Count:
2019

Words/Sentence:
20

Reading Time:
13.46 min

Reading Quality:
Adept

Readability:
13th to 15th

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Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media.

Luckily for us, there are many ways that video can be used in social media marketing.

With the introduction of Live streaming videos, an interest in brand authenticity and accessible editing apps, it's easier than ever to dip your toes into the video marketing world.

Follow our 7-step guide to creating a successful social media video marketing strategy.

Select your video types

There are many types of videos out there, and we don't mean where the videos will be placed-social media video can be used for many different purposes to support your overall content strategy.

This is important because if you'd like to repurpose your videos, it's best to choose platforms that complement each other.

Social media video formats and features

As different social platforms continually add more features, it can be hard to keep track of what type of video content can be uploaded where, or when you might need to do some additional editing.

There are five stages of a marketing funnel and videos can fall easily into each stage, as long as you develop your video content strategy to intentionally target these stages.

Keywords

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