July 22, 2021

Sprout Social: 7 steps to a successful social media video marketing strategy

  • Science4Data Article Insights
Book a Demo
  • This field is for validation purposes and should be left unchanged.
Science4Data Article Insights

https://sproutsocial.com/insights/video-marketing-strategy/

7 steps to a successful social media video marketing strategy

2021-06-14 17:10:20, Jenn Chen, Sprout Social

Content Categorization
/Arts & Entertainment/TV & Video/Online Video
/Arts & Entertainment/Online Media
/Business & Industrial

Word Count:
2019

Words/Sentence:
20

Reading Time:
13.46 min

Reading Quality:
Adept

Readability:
13th to 15th

Media Sentiment
Proprietary sentiment analysis on both the headline and body text of the article. Sentiment scores range from -1 (very negative sentiment) to 1 (very positive sentiment).
RCS Analysis
Relative scoring for Risk, Crisis, and Security language within the article.
Risk Score
Scoring based on the composite risk, security and crisis language within an article compared to a baseline of historic analysis across thousands of diverse articles.
PESTEL Scope
Analysis of article orientation across the PESTEL macro-environmental analysis framework. Learn more about PESTEL.
Entity Word Cloud
Key people, places, organizations and events referenced in the article, weighted by frequency and colored based on contextual sentiment.
Auto Summary
Condensing key features of the article based on salience analysis. Helpful for “gisting” the article in a time crunch.

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media.

Luckily for us, there are many ways that video can be used in social media marketing.

With the introduction of Live streaming videos, an interest in brand authenticity and accessible editing apps, it's easier than ever to dip your toes into the video marketing world.

Follow our 7-step guide to creating a successful social media video marketing strategy.

Select your video types

There are many types of videos out there, and we don't mean where the videos will be placed-social media video can be used for many different purposes to support your overall content strategy.

This is important because if you'd like to repurpose your videos, it's best to choose platforms that complement each other.

Social media video formats and features

As different social platforms continually add more features, it can be hard to keep track of what type of video content can be uploaded where, or when you might need to do some additional editing.

There are five stages of a marketing funnel and videos can fall easily into each stage, as long as you develop your video content strategy to intentionally target these stages.

Keywords

Share

Interested in Learning More?

Article Analysis is at the foundation of powerful media monitoring and insights. Learn what you can build with powerful curated search engines, real-time listening and trend analysis on the topics, markets and companies critical to your organization.