Behavioral economics combines elements of psychology and economics, with the primary assumption that cognitive biases and/or limitations often prevent people from making optimal decisions, despite their intentions and best efforts.1 Over the last 60 years, researchers and theorists have introduced upward of 80 concepts exploring these predictable biases to which individuals often fall victim, as books such as Nudge; Thinking, [...]

Google’s Deep Mind AI was tested playing several different games to see what kind of behavior would emerge.In one particular game, the AI was tasked with attempting to collect more ‘apples’ within a 2D environment than another ‘player’. The AI also had the ability to hit a player with a beam which would remove them from the game.After running the [...]

As technology advances, we are quickly becoming slaves to it, unaware of our intentional manipulation. It could be a simple post on Facebook only visible to those targeted or an automated response to your political tweet intentionally trying to anger you for the express purpose of affecting your choice to vote for a particular candidate. Are you happy, or sad, [...]