B12 for Brands: Is Market Intelligence an Immunity Booster for Brands?
More on the news analysis front and Marketing Intelligence. Can brands leverage Market Intelligence to protect and boost their brands? The sentiment of the article and headline are mostly in sync; both the headline and article copy suggest it can. Although the Risk score of the article is high, article itself uses neutral language; this disparity between the score and [...]
B12 for Brands: Is Marketing Intelligence is an Immunity Boost for Brands?
More on the news analysis front and Marketing Intelligence. Can brands really leverage Market Intelligence to protect and boost their brands? The sentiment of the article and headline are mostly in sync; both suggesting it can. Although the Risk score of the article is high, article itself uses neutral language; this disparity between the score and the neutral-to-positive tone appears [...]
Morgan Stanley Analysis Video
We have been doing equity sentiment analysis dashboards on a number of equities this summer. Started with the big tech companies, and now moved to the financial services institutions. Here's a snippet of the dashboard for Morgan Stanley.