How Corona’s Marketers Dealt with the Shared Namesake ‘Corona’
See our full analysis here: The Wall Street Journal Download our one page MediaSignal overview, learn how we do it! Marketers know that brand equity is an incredibly valuable asset, but when faced with a pandemic that shares your namesake, how much does brand equity protect your brand from a souring [...]
The UK Finds Achieving Carbon Neutrality Far Less Expensive Than Previously Estimated
See our full analysis here: The BBC Download our one page MediaSignal overview, learn how we do it! We may not have to empty our wallets to combat climate change. According to the BBC, the Climate Change Committee for the UK has announced it is possible to reduce 78% of emissions [...]
Biden on Cusp of a Victory, Media Can’t Hide it’s Pleased
In the previous analyses we’ve published relating to the election, there has been strong crisis, risk and security, as well as an often negative media sentiment. That all seems to have changed as former Vice President Biden is on the cusp of an electoral victory. Looking at the article analysis for CNN’s piece on the remaining battleground state electoral outcomes, there [...]
