Contrary Viewpoint & Analysis: Should marketers worry about a single source of truth?
Proponents of CRM systems beware? A headline, when framed as a question, usually means an opposing or ‘revised’ viewpoint will be represented in the article, but in this analysis we see the headline is at cross-sentiment with the content inside. The article itself is fairly positive when compared to the headline; as such the topic and sentiment overall are neutral. [...]
Press Release: Science4Data Adds Marketing Leadership to Fuel Growth and Continue Momentum
Science4Data, the emerging leader in machine-driven media analysis, today announces Teddi Sweeney is joining the company as VP of Marketing, effective immediately. Mrs. Sweeney brings more than 15 years of leadership and marketing expertise in enterprise software marketing to the company as Science4Data continues to add early customers and expand its leadership team. The company’s advanced AI (artificial intelligence) media [...]
B12 for Brands: Is Market Intelligence an Immunity Booster for Brands?
More on the news analysis front and Marketing Intelligence. Can brands leverage Market Intelligence to protect and boost their brands? The sentiment of the article and headline are mostly in sync; both the headline and article copy suggest it can. Although the Risk score of the article is high, article itself uses neutral language; this disparity between the score and [...]
