CIA Rebrand Sparks Conversation, But Does Little to Shift Perceptions
See our full analysis here: The New York Times Download our one page MediaSignal overview, learn how we do it! Rebranding for commercial products is often a tactic used to revitalize, re-energize and re-orient public perception of an established entity. It can be a success, shifting an organization’s image in a [...]
Emerging Technologies Get The Spotlight, But Not Without Some Risk
See our full analysis here: Forbes Download our one page MediaSignal overview, learn how we do it! An easy prediction to start off this year is that you will no doubt be reading how “technology is fast evolving and consumer behaviors are hard to predict” in almost every martech focused article. [...]
How Corona’s Marketers Dealt with the Shared Namesake ‘Corona’
See our full analysis here: The Wall Street Journal Download our one page MediaSignal overview, learn how we do it! Marketers know that brand equity is an incredibly valuable asset, but when faced with a pandemic that shares your namesake, how much does brand equity protect your brand from a souring [...]
