February 24, 2021

Quartz: With Super Bowl ads, Detroit bets Americans are finally ready for EVs

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https://qz.com/1968993/gm-is-finally-paying-to-advertise-its-electric-vehicles/

With Super Bowl ads, Detroit bets Americans are finally ready for EVs

2021-02-24 12:40:11, Michael J. Coren, Quartz

Content Categorization
/Autos & Vehicles/Motor Vehicles (By Type)
/Business & Industrial

Word Count:
1124

Words/Sentence:
20

Reading Time:
7.49 min

Reading Quality:
Adept

Readability:
13th to 15th

Media Sentiment
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RCS Analysis
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Risk Score
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PESTEL Scope
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Entity Word Cloud
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In the one-minute spot, bestselling author Malcolm Gladwell of "The Tipping Point" makes an appeal to the "E generation," standing on a stripped-down chassis of GM's future electric vehicles "Change," he tells the camera.

Farrell rounds up a posse (fellow comedians Awkwafina and Kenan Thompson), and jumps into one of GM's upcoming electric vehicles to scare the Scandinavian country straight about who will win this EV race.

General Motors aired a Super Bowl ad on Feb. 7 that it hopes will start closing the chapter on one of America's great industrial eras powered by petroleum, and jump-start another powered by electrons.

GM's Big BetThe Super Bowl ad is one of Detroit's first serious attempts to throw its marketing muscle behind accelerating this transition (German automaker Audi ran its own EV Super Bowl ad in 2019).

Thanks to a flood of financial incentives and the rush to drive private cars after an exodus from cities and public transit during lockdowns, new car sales are set to grow 6.5% over 2020.

Keywords
climate, Super Bowl advertising, transportation, mobility, Tesla, edited by Oliver Staley, Vehicles, gasoline, Automaker, Ford, Automobiles, fossil fuels, emissions, GM, EV, internal combustion engine

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