Science4Data, the emerging leader in machine-driven media analysis, today announces Teddi Sweeney is joining the company as VP of Marketing, effective immediately. Mrs. Sweeney brings more than 15 years of leadership and marketing expertise in enterprise software marketing to the company as Science4Data continues to add early customers and expand its leadership team.

The company’s advanced AI (artificial intelligence) media monitoring engine is proving to be markedly different than other analysis alternatives on the market. Unlike other offerings on the market today, Science4Data technology can derive a signal from analyzing media and unstructured data that is much clearer and more structured than other solutions, giving users in multiple industries significant benefits including a substantial competitive advantage and actionable insights. Recently, its market sentiment analysis of several high-profile tech stocks have garnered the attention of key ETF management firms. This being just one of the company’s several key use cases, Science4Data is poised for significant expansion by early 2021.

“We are pleased to welcome Teddi to our leadership team,” said Charles Gerth, CEO of Science4Data. “As we grow, it’s critical we bring on talent who will help us quickly build awareness, demand, and our overall go-to-market strategy so that we can support our near-term growth. Teddi’s experience including lead generation and brand-building will be integral to our success.”

Since 2010, Sweeney led a virtual marketing and lead generation agency with more than $1M in billings serving clients including start-ups and multi-million dollar brands. In between client engagements she’s held leadership positions including General Manager and President for Wholesome Food Services, a school lunch delivery company, where her responsibilities have included P&L oversight and management, brand building, and lead generation with a focus on digital marketing, partner network expansion, and customer service improvements. Prior to founding her own agency, Sweeney learned from leaders at some of the biggest technology brands including IBM, TIBCO, and Siebel Systems (now Oracle).

Previously Sweeney led business development and senior account management roles at worldwide B2B Public Relations firms including Weber Shandwick and Access PR (now Ketchum).