2020-09-22 13:46:58, September 10, 2020
by Chris Daniels, PR Week

Content Categorization
/Business & Industrial/Business Services

Word Count:


Reading Time:
19.61 min

Reading Quality:

13th to 15th

Media Sentiment
Proprietary sentiment analysis on both the headline and body text of the article. Sentiment scores range from -1 (very negative sentiment) to 1 (very positive sentiment).
RCS Analysis
Relative scoring for Risk, Crisis, and Security language within the article.
Risk Score
Scoring based on the composite risk, security and crisis language within an article compared to a baseline of historic analysis across thousands of diverse articles.
Analysis of article orientation across the PESTEL macro-environmental analysis framework. Learn more about PESTEL.
Entity Word Cloud
Key people, places, organizations and events referenced in the article, weighted by frequency and colored based on contextual sentiment.
Auto Summary
Condensing key features of the article based on salience analysis. Helpful for “gisting” the article in a time crunch.

Employee comms gets its dueThe PR function in high-agility organizations also benefits from being responsible for change management and comms (4.10), much more than medium- and low-agility organizations (3.50 and 3.20).

Just as COVID-19 is accelerating the digitization of operations and shift to e-commerce for many organizations, it will also accelerate the speed at which PR firms adopt AI and other new technology," predicts Saunders.

The third annual PRWeek/Boston University Communications Bellwether Survey took the temperature of the PR industry at a critical time and showed nimbleness will be key to survival.

The 2020 Communications Bellwether Survey, award-winning and peer-reviewed as the most robust in the industry, reflects a communications profession at a critical juncture when its skills have never been in more demand.

Respondents from high-agility organizations and comms functions reported they are doing better across every organizational measure, including preparedness for disruption, effective change management, advances in diversity, application of technology to PR and commitment to purpose and social value creation.


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