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https://www.prweek.com/article/1693824/bellwether-survey-2020-amid-era-constant-evolution-agility-will-win

Bellwether Survey 2020: Amid an era of constant evolution, agility will win

2020-09-22 13:46:58, September 10, 2020
by Chris Daniels, PR Week

Content Categorization
/Business & Industrial/Business Services

Word Count:
2942

Words/Sentence:
22

Reading Time:
19.61 min

Reading Quality:
Adept

Readability:
13th to 15th

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Employee comms gets its dueThe PR function in high-agility organizations also benefits from being responsible for change management and comms (4.10), much more than medium- and low-agility organizations (3.50 and 3.20).

Just as COVID-19 is accelerating the digitization of operations and shift to e-commerce for many organizations, it will also accelerate the speed at which PR firms adopt AI and other new technology," predicts Saunders.

The third annual PRWeek/Boston University Communications Bellwether Survey took the temperature of the PR industry at a critical time and showed nimbleness will be key to survival.

The 2020 Communications Bellwether Survey, award-winning and peer-reviewed as the most robust in the industry, reflects a communications profession at a critical juncture when its skills have never been in more demand.

Respondents from high-agility organizations and comms functions reported they are doing better across every organizational measure, including preparedness for disruption, effective change management, advances in diversity, application of technology to PR and commitment to purpose and social value creation.

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