News Analytics Blog
Bad News Overwhelms US Media Coverage of the Coronavirus, But is it Accurate?
The globe was paralyzed starting in 2020 by the Coronavirus. Without a doubt the virus has had incomparable negative effects, not just in terms or lives lost, but on peoples’ livelihood and lifestyles.
Is There a Winner in Meghan Markle vs. The Royal Family?
Last week, the British Royal Family was dominating headlines following Prince Harry and Meghan Markle’s interview with Oprah.
New Approvals, Production Delays and Lab Studies Influence Vaccine Media Coverage
Vaccine programs are in full swing across the U.S. and much of Western Europe. But with new vaccines receiving approval from regulatory bodies and testing being done on each vaccine’s strength against rising Covid variants, their media coverage is fluctuating quickly.
First Major Insurer Pledges Carbon Neutrality by 2040
The multinational insurance company Aviva has pledged net zero emissions from investments by 2040. Aviva has created a step-by-step plan of carbon reduction targets to reach and will track progress through public reporting.
Quantifying Company Communications
Companies invest money and people to achieve their communications and marketing goals. Understandably, CEOs and executive teams want to know their return on investment (ROI) and use key performance indicators (KPI) to track progress.
The Fate of General Motors’ EV Push is still Undecided
Electric Vehicles (EVs) have been around for a while now, but for the everyday consumer they haven’t become the norm.