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https://martechtoday.com/the-outlook-for-crm-in-a-covid-and-post-covid-world-245459

The outlook for CRM in a COVID and post

2020-11-25 16:46:38, Rodric Bradford on November 25, 2020 at 11:46 am, MarTech Today

Content Categorization
/Business & Industrial

Word Count:
915

Words/Sentence:
23

Reading Time:
6.10 min

Reading Quality:
Adept

Readability:
13th to 15th

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Entity Word Cloud
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With over one million users of their CRM, Insightly has found a sweet spot in the mid-market where they can significantly undercut the cost of the Salesforce and Microsoft CRM offerings.

The strategy behind ActionIQ's CRM project for UNTUCKit, included segmenting data from their audience, distinguishing subscribers that have downloaded the app from consumers who have purchased directly from the site, analyzing their browsing behavior, and more.

"A client's CRM needs to match their data strategy, as well as take into consideration the fact that data in their CRM does not take into consideration how consumers have changed this year."

"We have been surprised that there are companies with 500 employees that still do not have a CRM implemented, while with our larger enterprise clients we have been identifying new opportunities and how to deliver even more quickly to fit their needs."

"There has been a new demand to implement and enhance CRMs in the last six months," said Tony Kavanaugh, CMO of CRM vendor Insightly.

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