2020-11-25 16:46:38, Rodric Bradford on November 25, 2020 at 11:46 am, MarTech Today

Content Categorization
/Business & Industrial

Word Count:


Reading Time:
6.10 min

Reading Quality:

13th to 15th

Media Sentiment
Proprietary sentiment analysis on both the headline and body text of the article. Sentiment scores range from -1 (very negative sentiment) to 1 (very positive sentiment).
RCS Analysis
Relative scoring for Risk, Crisis, and Security language within the article.
Risk Score
Scoring based on the composite risk, security and crisis language within an article compared to a baseline of historic analysis across thousands of diverse articles.
Analysis of article orientation across the PESTEL macro-environmental analysis framework. Learn more about PESTEL.
Entity Word Cloud
Key people, places, organizations and events referenced in the article, weighted by frequency and colored based on contextual sentiment.
Auto Summary
Condensing key features of the article based on salience analysis. Helpful for “gisting” the article in a time crunch.

With over one million users of their CRM, Insightly has found a sweet spot in the mid-market where they can significantly undercut the cost of the Salesforce and Microsoft CRM offerings.

The strategy behind ActionIQ's CRM project for UNTUCKit, included segmenting data from their audience, distinguishing subscribers that have downloaded the app from consumers who have purchased directly from the site, analyzing their browsing behavior, and more.

"A client's CRM needs to match their data strategy, as well as take into consideration the fact that data in their CRM does not take into consideration how consumers have changed this year."

"We have been surprised that there are companies with 500 employees that still do not have a CRM implemented, while with our larger enterprise clients we have been identifying new opportunities and how to deliver even more quickly to fit their needs."

"There has been a new demand to implement and enhance CRMs in the last six months," said Tony Kavanaugh, CMO of CRM vendor Insightly.


Interested in Learning More?

Article Analysis is at the foundation of powerful media monitoring and insights. Learn what you can build with powerful curated search engines, real-time listening and trend analysis on the topics, markets and companies critical to your organization.