2020-09-08 20:10:38, Kim Davis on September 8, 2020 at 4:10 pm, Marketing Land

Content Categorization
/Business & Industrial/Business Services

Word Count:


Reading Time:
4.83 min

Reading Quality:

13th to 15th

Media Sentiment
Proprietary sentiment analysis on both the headline and body text of the article. Sentiment scores range from -1 (very negative sentiment) to 1 (very positive sentiment).
RCS Analysis
Relative scoring for Risk, Crisis, and Security language within the article.
Risk Score
Scoring based on the composite risk, security and crisis language within an article compared to a baseline of historic analysis across thousands of diverse articles.
Analysis of article orientation across the PESTEL macro-environmental analysis framework. Learn more about PESTEL.
Entity Word Cloud
Key people, places, organizations and events referenced in the article, weighted by frequency and colored based on contextual sentiment.
Auto Summary
Condensing key features of the article based on salience analysis. Helpful for “gisting” the article in a time crunch.

As Maigler says, marketers do need all their customer data in one place, but if analyzing it and activating it remain time-consuming processes, then the single source of truth adds no value.

A first step in the direction of a single source of truth about your customers is a centralized repository for that data.

That's a definition with three elements (pre-built software, a single view of the customer, and the utility of that single view), and different so-called CDPs tend to place weight on different elements-especially as between data storage and management and campaign execution based on the data.

That hasn't been easy to achieve, even in the context of the major CX suites like Adobe, Oracle and Salesforce, where building out the offering through acquisitions led to the challenge of tying customer identities together across a series of specialized clouds.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist.


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