MediaSignal = Analytics & Insight
Media Monitoring & Analysis
Demand Gen Intelligence
Competitive Insights
Counting media mentions and tracking article counts no longer justifies budgets and shows the ultimate value and insight that public relations and marketing truly offers to brands. With us, there are no limits on how many public press outlets, social channels, or companies or terms to monitor; you can change, add or remove terms and topics at any time. Only Science4Data provides in-depth and data-driven insights and sentiment generated from all public press outlets and social media, giving agencies and Marketing organizations the edge they need to win clients, build brands, and ultimately increase revenues.
Interactive Dashboards Allow for:
- Changeable monitoring of media and all open Web channels, including social media, to provide deep sentiment and intent analysis
- Complete drill-down into articles and content in their entirety
- AI-generated article summaries and entity extraction
- Quick visualizations to represent sentiment, intent, and other metrics over a specific time horizon
Media Monitoring & Analysis
Intelligent and insightful media monitoring removes the guesswork and heavy lifting so teams can easily manage press activity, showcase results, and win new clients. Science4Data MediaSignal enables you to
- Measure the type of content that is generating results and identify where your content is lacking, allowing marketing and PR teams to target their efforts for higher ROI.
- Understand the different outlets and types of outlets that are performing and underperforming based on strategic objectives
- Work with real time intelligence to forecast which topics are on the horizon to soon start trending, and which pubs/journalists will be the most receptive
Demand Gen Intelligence
Uncover unique and powerful insights into topics and markets critical to your success. Science4Data DemandSignal enables you to
- Keep sales teams abreast of important topics, mentions, and products to trigger sales activities
- Detect publicly reported actions on the part of ABM targets to feed demand gen activities and campaigns
Competitive Insights
Leverage information on companies, products, trends, and people to provide insights and develop marketing and PR strategies. Science4Data MarketSignal enables you to
- Identify emerging competitor trends, activities and products
- Calculate and show Share of Voice (SOV) against competitors in the market
- Deliver information about where competitors are getting traction
- Identify opportunities for ‘quick win’ and strategic campaigns
