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Forbes: Alaska Airlines Shows Off Plane With New Paint Job Highlighting Diversity And Inclusion

By |April 29th, 2021|Categories: Article Analysis|

2021-04-26 00:00:00, Eric Rosen, Forbes

Content Categorization
/Travel

Word Count:
898

Words/Sentence:
27

Reading Time:
8.98 min

Reading Quality:
Advanced

Readability:
16th or higher

Media Sentiment
Proprietary sentiment analysis on both the headline and body text of the article. Sentiment scores range from -1 (very negative sentiment) to 1 (very positive sentiment).
RCS Analysis
Relative scoring for Risk, Crisis, and Security language within the article.
Risk Score
Scoring based on the composite risk, security and crisis language within an article compared to a baseline of historic analysis across thousands of diverse articles.
PESTEL Scope
Analysis of article orientation across the PESTEL macro-environmental analysis framework. Learn more about PESTEL.
Entity Word Cloud
Key people, places, organizations and events referenced in the article, weighted by frequency and colored based on contextual sentiment.
Auto Summary
Condensing key features of the article based on salience analysis. Helpful for “gisting” the article in a time crunch.

An airline's livery is the core of its brand identity, with colors and icons that define a carrier's image for years, or even decades – such as Qantas's kangaroo, Lufthansa's crane, or the oryx that graces the tails of Qatar Airways' jets.

In February, Marriott International announced the establishment and $20 million endowment of the Marriott-Sorenson Center for Hospitality Leadership in partnership with Howard University, one of the nation's most prominent HBCUs.

The first declares, "The time is always right to do what is right," and was penned by the Reverend Dr. Martin Luther King, Jr. Attributed to South Africa's Nelson Mandela, the second quote states, "Education is the most powerful weapon which you can use to change to the world."

Alaska also plans to donate one million frequent-flier miles annually to help students visit HBCUs for various UNCF programs, as well as career development forums, and college tours.

As the United States reckons with its history of racial inequality as well as its ongoing treatment of minorities, hopefully more companies both within the travel industry and beyond will begin to place a new, and long-overdue emphasis on inclusivity and equity.

Keywords
airline, travel, equality, equity, diversity, education, alaska, Alaska Airlines

Interested in Learning More?

Article Analysis is at the foundation of powerful media monitoring and insights. Learn what you can build with powerful curated search engines, real-time listening and trend analysis on the topics, markets and companies critical to your organization.

Forbes: Alaska Airlines Shows Off Plane With New Paint Job Highlighting Diversity And Inclusion

By |April 28th, 2021|Categories: Article Analysis|

2021-04-26 00:00:00, Eric Rosen, Forbes

Content Categorization
/Travel

Word Count:
898

Words/Sentence:
27

Reading Time:
8.98 min

Reading Quality:
Advanced

Readability:
16th or higher

Media Sentiment
Proprietary sentiment analysis on both the headline and body text of the article. Sentiment scores range from -1 (very negative sentiment) to 1 (very positive sentiment).
RCS Analysis
Relative scoring for Risk, Crisis, and Security language within the article.
Risk Score
Scoring based on the composite risk, security and crisis language within an article compared to a baseline of historic analysis across thousands of diverse articles.
PESTEL Scope
Analysis of article orientation across the PESTEL macro-environmental analysis framework. Learn more about PESTEL.
Entity Word Cloud
Key people, places, organizations and events referenced in the article, weighted by frequency and colored based on contextual sentiment.
Auto Summary
Condensing key features of the article based on salience analysis. Helpful for “gisting” the article in a time crunch.

An airline's livery is the core of its brand identity, with colors and icons that define a carrier's image for years, or even decades – such as Qantas's kangaroo, Lufthansa's crane, or the oryx that graces the tails of Qatar Airways' jets.

In February, Marriott International announced the establishment and $20 million endowment of the Marriott-Sorenson Center for Hospitality Leadership in partnership with Howard University, one of the nation's most prominent HBCUs.

The first declares, "The time is always right to do what is right," and was penned by the Reverend Dr. Martin Luther King, Jr. Attributed to South Africa's Nelson Mandela, the second quote states, "Education is the most powerful weapon which you can use to change to the world."

Alaska also plans to donate one million frequent-flier miles annually to help students visit HBCUs for various UNCF programs, as well as career development forums, and college tours.

As the United States reckons with its history of racial inequality as well as its ongoing treatment of minorities, hopefully more companies both within the travel industry and beyond will begin to place a new, and long-overdue emphasis on inclusivity and equity.

Keywords
equality, airline, equity, Alaska Airlines, education, alaska, diversity, travel

Interested in Learning More?

Article Analysis is at the foundation of powerful media monitoring and insights. Learn what you can build with powerful curated search engines, real-time listening and trend analysis on the topics, markets and companies critical to your organization.

CNBC: Carbon capture technology has been around for decades – here’s why it hasn’t taken off

By |April 28th, 2021|Categories: Article Analysis|

2021-01-31 00:00:00, Cat Clifford, CNBC

Content Categorization
/Business & Industrial
/People & Society/Social Issues & Advocacy/Green Living & Environmental Issues

Word Count:
1685

Words/Sentence:
21

Reading Time:
11.23 min

Reading Quality:
Adept

Readability:
13th to 15th

Media Sentiment
Proprietary sentiment analysis on both the headline and body text of the article. Sentiment scores range from -1 (very negative sentiment) to 1 (very positive sentiment).
RCS Analysis
Relative scoring for Risk, Crisis, and Security language within the article.
Risk Score
Scoring based on the composite risk, security and crisis language within an article compared to a baseline of historic analysis across thousands of diverse articles.
PESTEL Scope
Analysis of article orientation across the PESTEL macro-environmental analysis framework. Learn more about PESTEL.
Entity Word Cloud
Key people, places, organizations and events referenced in the article, weighted by frequency and colored based on contextual sentiment.
Auto Summary
Condensing key features of the article based on salience analysis. Helpful for “gisting” the article in a time crunch.

In that vein, here's a look at where carbon capture, utilization and storage or sequestration (CCUS), which is often shortened to "carbon capture," technology stands now and why it has, thus far, not been more broadly deployed.

Capturing carbon from the air, not from a factory smokestack, is called "direct air capture," and there are currently 15 direct air capture plants in Europe, the United States and Canada, according to the IEA.

The future of carbon capture technologyThe technology exists to capture carbon and there is a grave need for climate change to be mitigated.

"There is huge potential for direct carbon capture technology as part of a diverse climate plan," Crowther tells CNBC from Switzerland via email.

Hence, even the best carbon capture technology will be useless if the world is not willing to put a price on carbon," Berend Smit, a Professor of Chemical and Biomolecular Engineering at the Department of Chemical and Biomolecular Engineering, at the University of California, Berkeley, tells CNBC by email.

Keywords
Salesforce.Com Inc, Tesla Inc, Technology, Elon Musk, business news, Health care industry, Energy

Interested in Learning More?

Article Analysis is at the foundation of powerful media monitoring and insights. Learn what you can build with powerful curated search engines, real-time listening and trend analysis on the topics, markets and companies critical to your organization.

The Verge: The tech some countries are betting on to reach new climate goals

By |April 28th, 2021|Categories: Article Analysis|

2021-04-26 11:14:09, Justine Calma, The Verge

Content Categorization
/Business & Industrial/Energy & Utilities/Renewable & Alternative Energy
/People & Society/Social Issues & Advocacy/Green Living & Environmental Issues
/Science

Word Count:
1707

Words/Sentence:
25

Reading Time:
11.38 min

Reading Quality:
Adept

Readability:
13th to 15th

Media Sentiment
Proprietary sentiment analysis on both the headline and body text of the article. Sentiment scores range from -1 (very negative sentiment) to 1 (very positive sentiment).
RCS Analysis
Relative scoring for Risk, Crisis, and Security language within the article.
Risk Score
Scoring based on the composite risk, security and crisis language within an article compared to a baseline of historic analysis across thousands of diverse articles.
PESTEL Scope
Analysis of article orientation across the PESTEL macro-environmental analysis framework. Learn more about PESTEL.
Entity Word Cloud
Key people, places, organizations and events referenced in the article, weighted by frequency and colored based on contextual sentiment.
Auto Summary
Condensing key features of the article based on salience analysis. Helpful for “gisting” the article in a time crunch.

See our ethics statement.

At last week's climate summit, there was a lot of talk about climate tech and how it could help countries meet their splashy new climate goals.

"We need the scientists and all of our countries to work together to produce the technological solutions that humanity is going to need – whether it's carbon capture and storage, or solving the problems of cheap hydrogen delivery."

President Joe Biden's virtual climate summit was aimed at encouraging individual countries to raise their climate ambitions.

It's all part of a race to do what scientists have found is necessary to prevent the worst effects of climate change: get greenhouse gas emissions near zero by 2050.

None of those goals can be achieved without switching out fossil fuels with renewable energy.

And while hydrogen and carbon capture might play supporting roles in efforts to avert a deeper climate crisis, they're still no replacement for expediting the transition from fossil fuels to more renewable energy.

While capturing carbon from polluting power plants helps avoid climate disaster, it doesn't necessarily address the environmental destruction caused by drilling, mining, and fracking for fossil fuel.

Keywords
featured-story, environment, verge, front-page, climate-change, science, energy

Interested in Learning More?

Article Analysis is at the foundation of powerful media monitoring and insights. Learn what you can build with powerful curated search engines, real-time listening and trend analysis on the topics, markets and companies critical to your organization.

Microsoft Bets Big on Natural Language Processing

By |April 15th, 2021|Categories: Finance, Marketing, Science4Data, Technology|

See our full analysis here:WSJ

Download our one page MediaSignal overview, learn how we do it!

This week, Microsoft announced the acquisition of Nuance Communications for $16 Billion, its largest takeover since purchasing LinkedIn in 2015. Microsoft’s move will help to  strengthen its position in the natural language processing (NLP) and AI space, all before the current antitrust environment could make such a deal more difficult.

Natural language processing is the technology that recognizes spoken words with near-human-level accuracy; words are translated to text and analyzed for intent and tent. Nuance has utilized this technology in the healthcare sector, proving its adept at parsing technical and complex vocabulary with its deep learning model. NLP is most commonly known for powering Apple’s Siri and Amazon’s Alexa virtual assistants but this week’s announcement demonstrates it’s versatility across sectors. In fact, Science4Data’s SignalForge is powered by an NLP search engine that is then deployed to derive sophisticated insights for marketing and PR teams. The future of NLP would seem to be bright.

Meanwhile, overall the media sentiment for Microsoft’s acquisition is positive. However, the presence of strong risk and security language demonstrates the turning tides against major tech companies and their acquisition strategies. In addition, Microsoft’s previous struggle with its own voice assistant Cortana, hangs as a reminder that Microsoft’s track record in the area is weak. 

See our full article analysis here.

“Microsoft sign outside building 99” by Robert Scoble is licensed under CC BY 2.0

WSJ: Microsoft Bulks Up With $16 Billion Deal for Nuance Communications

By |April 15th, 2021|Categories: Article Analysis|

2021-04-12 21:49:00, Aaron Tilley, WSJ

Content Categorization
/Business & Industrial
/Computers & Electronics
/News/Business News

Word Count:
982

Words/Sentence:
14

Reading Time:
9.82 min

Reading Quality:
Advanced

Readability:
16th or higher

Media Sentiment
Proprietary sentiment analysis on both the headline and body text of the article. Sentiment scores range from -1 (very negative sentiment) to 1 (very positive sentiment).
RCS Analysis
Relative scoring for Risk, Crisis, and Security language within the article.
Risk Score
Scoring based on the composite risk, security and crisis language within an article compared to a baseline of historic analysis across thousands of diverse articles.
PESTEL Scope
Analysis of article orientation across the PESTEL macro-environmental analysis framework. Learn more about PESTEL.
Entity Word Cloud
Key people, places, organizations and events referenced in the article, weighted by frequency and colored based on contextual sentiment.
Auto Summary
Condensing key features of the article based on salience analysis. Helpful for “gisting” the article in a time crunch.

During the pandemic, as demand for remote healthcare surged, the two companies deepened their ties through the integration of Nuance technology into Microsoft's Teams workplace-collaboration software suite, Nuance Chief Executive

Microsoft said Monday it would pay $56 per Nuance share, a 23% premium over Friday's closing price, in a bet on the growing demand for digital tools within healthcare.

Last year, the company said it would shift its consumer voice assistant offering, called Cortana, away from trying to compete with Amazon and Google in the consumer market to focus more on supporting the company's business-focused software tools.

Microsoft has undertaken more than 100 acquisitions in the past four years, according to data provider Dealogic, committing more than $26 billion not including the Nuance deal.

"The company is gaining confidence in their ability to acquire well and execute well on those acquisitions," he said, adding that the Nuance deal could fuel Microsoft's ambitions for its healthcare-focused cloud-computing business.

Keywords
WSJ-PRO-WSJ.com, Voice Recognition Software, Corporate/Industrial News, industrial news, Microsoft, Computing, Social Media Platforms/Tools, Brad Reback, software, Software, Nuance Communications, Content Types, computers, online service providers, Anti-Competition Issues, Corporate Actions, shareholdings, factiva filters, Factiva Filters, C&E Industry News Filter, NUAN, WSJ-SUB, applications software, social media platforms, computing, MSFT, ownership changes, acquisitions, consumer electronics, Media/Entertainment, Ownership Changes, technology, Applications Software, Computers/Consumer Electronics, c&e industry news filter, tools, entertainment, media, Mark Moerdler, Technology, Online Service Providers, Acquisitions/Mergers/Shareholdings, Acquisitions/Mergers, SYND, Herb Hovenkamp, content types, anti-competition issues, voice recognition software, corporate actions, corporate, mergers

Interested in Learning More?

Article Analysis is at the foundation of powerful media monitoring and insights. Learn what you can build with powerful curated search engines, real-time listening and trend analysis on the topics, markets and companies critical to your organization.

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