June 2, 2020

Interest in the George Floyd protests has soared past the coronavirus

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https://www.axios.com/george-floyd-protests-coronavirus-media-coverage-08e7aa7c-1a31-4f1a-98b1-adf3229797ca.html

Interest in the George Floyd protests has soared past the coronavirus

2020-06-02 09:31:01, Bryan Walsh, Axios

Content Categorization
/Sensitive Subjects
/News

Word Count:
562

Words/Sentence:
26

Reading Time:
5.62 min

Reading Quality:
Advanced

Readability:
16th or higher

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On social media, interest in the fallout from the Floyd killing took off as protests raged at the end of last week and surpassed the coronavirus on Thursday, according to data from NewsWhip.

Online, articles about "police brutality" were 6.8 times more in demand than articles about "coronavirus," averaging 3,800 views per article, according to data from web analytics company Parse.ly.

On search, "George Floyd" overtook "coronavirus" as the most popular search in the U.S. on Wednesday evening and continued to outrank it through the weekend, according to data from Google Trends.

Be smart: Ideally, the media should have no problem paying attention to both issues, but pressure to keep viewers glued to their screens will make it difficult to avoid the unique visual opportunity that the protests present.

Meanwhile, the lack of visuals around the coronavirus, in addition to loosened stay-at-home restrictions, has made it easier for networks and the public to move on, even though many places in the country are experiencing an uptick in cases and/or deaths.

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