Science4Data Article Insights

https://sustonmagazine.com/2020/02/07/the-rise-of-b-corps/

Suston Magazine | B Corp Rising

2020-02-07 00:00:00, by Samuel Dixneuf, source

Content Categorization
/Business & Industrial

Word Count:
965

Words/Sentence:
36

Reading Time:
9.65 min

Reading Quality:
Advanced

Readability:
16th or higher

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The report found that 64 percent of consumers now self-identify as "Belief-Driven Buyers" – a 13-point increase from 2017 – and concluded: "These consumers said that they use brands to demonstrate their personal values.

Estimated reading time: 7 min

More and more businesses are becoming B Corps – effectively altering their corporate DNA to legally mandate a triple bottom line of people, profit and planet.

Certified B Corporations must achieve a minimum verified score on the B Impact Assessment (or BIA)-an assessment of a company's impact on its workers, customers, community, and environment-make their score public on our website, and recertify every three years.

They will choose, switch, avoid or boycott a brand based on where it stands on the political or social issues they care about."

Another Edelman study focused on employers, and in 2019 it noted a similar shift when it comes to what people demand of the companies they work for.

The certification applies easily to European constraints which makes it globally relevant."

Many of the European countries already have laws and regulations addressing companies that want to integrate stakeholder consideration into their governance structure.

Keywords
Benefit Corporation, B Corp, CSR

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