Science4Data Article Insights

https://www.forbes.com/sites/katieshapiro/2020/06/23/prima-earns-b-corp-certification-positioning-to-become-the-patagonia-of-cbd/

Prima Earns B Corp Certification, Positioning To Become The Patagonia Of CBD

2020-06-23 00:00:00, Katie Shapiro, Forbes

Content Categorization
/Beauty & Fitness/Face & Body Care
/Business & Industrial

Word Count:
1143

Words/Sentence:
27

Reading Time:
11.43 min

Reading Quality:
Advanced

Readability:
16th or higher

Media Sentiment
Proprietary sentiment analysis on both the headline and body text of the article. Sentiment scores range from -1 (very negative sentiment) to 1 (very positive sentiment).
RCS Analysis
Relative scoring for Risk, Crisis, and Security language within the article.
Risk Score
Scoring based on the composite risk, security and crisis language within an article compared to a baseline of historic analysis across thousands of diverse articles.
PESTEL Scope
Analysis of article orientation across the PESTEL macro-environmental analysis framework. Learn more about PESTEL.
Entity Word Cloud
Key people, places, organizations and events referenced in the article, weighted by frequency and colored based on contextual sentiment.
Auto Summary
Condensing key features of the article based on salience analysis. Helpful for “gisting” the article in a time crunch.

"Prima stands clearly ahead as poised leaders of consciousness, credibility, responsibility, sustainability and transparency in the quickly developing CBD category," said Lindsey Wilson, a senior associate in business development at B Lab.

"We started Prima to take CBD out of the shadow economy of cannabis and into the wellness industry in a meaningful way," said Prima co-founder and chief education officer Jessica Assaf.

Earning B Corp after only 12 months in market is a remarkable feat to reach, considering the meticulous accreditation process led by B Lab, the nonprofit on a global mission to use "business as a force for good."

Laying out (and upholding) stringent standards isn't common for CBD companies – the industry overall is notorious for having a lack of transparency and efficacy – largely due to a lack in regulation by the FDA.

In the clean beauty and wellness category, companies use vague lingo like "all natural" and "non-toxic," "vegan" and "cruelty free" on packaging, rarely going beyond the flimsy promise of their products being "green."

Keywords
CBD beauty, Laurel Angelica Myers, Prima, Christopher Gavigan, B Corp, Jessica Assaf, Patagonia, The Honest Company, CBD wellness

Interested in Learning More?

Article Analysis is at the foundation of powerful media monitoring and insights. Learn what you can build with powerful curated search engines, real-time listening and trend analysis on the topics, markets and companies critical to your organization.