2020-11-20 00:00:00, Deniz Çam, Forbes

Content Categorization
/Beauty & Fitness/Face & Body Care/Make-Up & Cosmetics

Word Count:
1063

Words/Sentence:
21

Reading Time:
7.09 min

Reading Quality:
Intermediate

Readability:
11th or 12th

Media Sentiment
Proprietary sentiment analysis on both the headline and body text of the article. Sentiment scores range from -1 (very negative sentiment) to 1 (very positive sentiment).
RCS Analysis
Relative scoring for Risk, Crisis, and Security language within the article.
Risk Score
Scoring based on the composite risk, security and crisis language within an article compared to a baseline of historic analysis across thousands of diverse articles.
PESTEL Scope
Analysis of article orientation across the PESTEL macro-environmental analysis framework. Learn more about PESTEL.
Entity Word Cloud
Key people, places, organizations and events referenced in the article, weighted by frequency and colored based on contextual sentiment.
Auto Summary
Condensing key features of the article based on salience analysis. Helpful for “gisting” the article in a time crunch.

Here are five takeaways from Leonard Lauder's new book:

Choose the people you work with wisely-and make sure there's a woman at the table.

"The world is full of people smarter than me and I don't have to be the smartest person in the room to have worth," Lauder writes.

The elder son of makeup maven Estée Lauder, 87-year-old Lauder reflects on his legacy and the company he helped grow into a multibillion-dollar global giant.

Patrick McMullan via Getty Images

Starting from when he was a toddler-Lauder writes in his newly released memoir, Company I Keep-he watched his mother (later joined by his father, Joseph) build the Estée Lauder cosmetics brand, which she dedicated to making women feel special.

Today, 29 brands-including MAC, Bobbi Brown and Clinique-are under the umbrella of publicly traded Estée Lauder Cos., whose products are sold in 150 countries.

Lauder says when he wanted to buy a 51% stake in professional makeup brand MAC in 1994, which is now fully owned by Estée Lauder, there was "100% opposition" from his fellow executives.

Keywords

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