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https://www.forbes.com/sites/jjkinahan/2020/07/27/how-well-has-fb-handled-the-pandemic-and-ad-boycott-q2-earnings-ahead/

How Well Has Facebook Handled The Pandemic And Ad Boycott? Q2 Earnings Ahead

2020-07-27 00:00:00, JJ Kinahan, Forbes

Content Categorization
/Business & Industrial
/Finance/Investing
/News/Business News

Word Count:
1180

Words/Sentence:
22

Reading Time:
7.87 min

Reading Quality:
Adept

Readability:
13th to 15th

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The move followed Unilever (UL), Starbucks

SBUX

(SBUX), Ford (F), Verizon

VZ

(VZ) and now more than 750 advertisers and small marketers who have reportedly paused ad spending on FB.

In mid-July, Disney

DIS

(DIS), the top U.S. advertiser on FB in the first half of 2020, quietly pulled its ads, according to the Wall Street Journal.

Facebook Earnings and Options Activity

Facebook is expected to report adjusted EPS of $1.39, up from $0.91 in the prior-year quarter, according to third-party consensus analyst estimates.

Overall, 36 analysts assign Buy ratings, 3 Overweight, 6 Hold and 2 have Sell ratings, giving FB a strong buy consensus.

Ad Boycott Could Dominate Discussion

What started several years ago as a sprinkling of complaints on how FB handled misinformation tied to the 2016 election and other content posted on its platforms-which include Instagram, WhatsApp, and Messenger-now looks like it might have turned into a public relations tempest.

Keywords
twitter, SBUX, UL, Facebook, earnings, VZ, market news

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