January 5, 2021

Forbes: Council Post: Marketing Tech Trends: What Does 2021 Hold For CMOs?

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https://www.forbes.com/sites/forbescommunicationscouncil/2021/01/05/marketing-tech-trends-what-does-2021-hold-for-cmos/?sh=434505637fd5

Council Post: Marketing Tech Trends: What Does 2021 Hold For CMOs?

2021-01-05 00:00:00, Michael Georgiou, Forbes

Content Categorization
/Business & Industrial/Business Services

Word Count:
835

Words/Sentence:
17

Reading Time:
8.35 min

Reading Quality:
Advanced

Readability:
16th or higher

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According to Gartner Inc.'s "CMO Spend Survey," 26% of the total 2021 marketing budget will be dedicated to tech, making it a top priority for most CMOs.

With a dynamic set of martech solutions to choose from, it'll be key to adopt a strategic approach to your martech stack – aligning the right tools to your processes and ensuring best-in-class technology in all data-driven decisions.

With a vast potential to engage customers, shape customers' perceptions of products, develop interactive and customer-friendly marketing solutions and create many possibilities for marketing, XR is on track to transform the future of marketing in 2021.

As you evolve your marketing tactics, consider creating campaigns based on 360-degree videos, launching virtual stores and showrooms, launching VR/AR apps and organizing virtual events.

getty

Living in a time when technology is fast evolving and consumer behaviors are hard to predict, chief marketing officers (CMOs) can no longer afford to hope that their antiquated marketing methods will reap benefits forever.

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