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https://www.forbes.com/sites/danrunkevicius/2020/08/10/apple-new-era-has-begun/

Apple's New Era Has Begun

2020-08-10 00:00:00, Dan Runkevicius, Forbes

Content Categorization
/Science/Engineering & Technology
/Computers & Electronics/Consumer Electronics
/Business & Industrial
/News/Business News

Word Count:
941

Words/Sentence:
15

Reading Time:
4.71 min

Reading Quality:
Intermediate

Readability:
9th or 10th

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Apple stock (APPL)

SOPA Images/LightRocket via Getty Images

Rumor has it that Apple (APPL)

AAPL

will release its cheapest ever top-tier phone this fall.

But like a chess master plotting several moves ahead, Apple is using cheap phones to seize what Apple's CEO, Tim Cook, calls the "mother of all opportunities."

It shows the growth of Apple's active devices all across the world:

Apple's active devices (2016-2020)

Dan Runkevicius

Thanks to iPhone, Apple now has 1.5 billion active devices-phones, watches, etc.- used by over a billion people from all across the world.

Influential tech magazine Tom's Guide recently posted a leak claiming iPhone 12 will retail starting at $549.

As I'll show in a moment, Apple's business is entering a new era where iPhone profits won't matter anymore.

Keywords
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