Science4Data Article Insights

https://www.forbes.com/sites/ericrosen/2021/04/26/alaska-airlines-shows-off-plane-with-new-paint-job-highlighting-diversity-and-inclusion/?sh=2809ee1825d2

Alaska Airlines Shows Off Plane With New Paint Job Highlighting Diversity And Inclusion

2021-04-26 00:00:00, Eric Rosen, Forbes

Content Categorization
/Travel

Word Count:
898

Words/Sentence:
27

Reading Time:
8.98 min

Reading Quality:
Advanced

Readability:
16th or higher

Media Sentiment
Proprietary sentiment analysis on both the headline and body text of the article. Sentiment scores range from -1 (very negative sentiment) to 1 (very positive sentiment).
RCS Analysis
Relative scoring for Risk, Crisis, and Security language within the article.
Risk Score
Scoring based on the composite risk, security and crisis language within an article compared to a baseline of historic analysis across thousands of diverse articles.
PESTEL Scope
Analysis of article orientation across the PESTEL macro-environmental analysis framework. Learn more about PESTEL.
Entity Word Cloud
Key people, places, organizations and events referenced in the article, weighted by frequency and colored based on contextual sentiment.
Auto Summary
Condensing key features of the article based on salience analysis. Helpful for “gisting” the article in a time crunch.

An airline's livery is the core of its brand identity, with colors and icons that define a carrier's image for years, or even decades – such as Qantas's kangaroo, Lufthansa's crane, or the oryx that graces the tails of Qatar Airways' jets.

In February, Marriott International announced the establishment and $20 million endowment of the Marriott-Sorenson Center for Hospitality Leadership in partnership with Howard University, one of the nation's most prominent HBCUs.

The first declares, "The time is always right to do what is right," and was penned by the Reverend Dr. Martin Luther King, Jr. Attributed to South Africa's Nelson Mandela, the second quote states, "Education is the most powerful weapon which you can use to change to the world."

Alaska also plans to donate one million frequent-flier miles annually to help students visit HBCUs for various UNCF programs, as well as career development forums, and college tours.

As the United States reckons with its history of racial inequality as well as its ongoing treatment of minorities, hopefully more companies both within the travel industry and beyond will begin to place a new, and long-overdue emphasis on inclusivity and equity.

Keywords
equality, airline, equity, Alaska Airlines, education, alaska, diversity, travel

Interested in Learning More?

Article Analysis is at the foundation of powerful media monitoring and insights. Learn what you can build with powerful curated search engines, real-time listening and trend analysis on the topics, markets and companies critical to your organization.