13th to 15th
If you want someone who can create engaging high-quality content and promote it efficiently, then look into hiring two separate individuals: one for photography and videography (usually an external contractor) and another person specifically for marketing/distribution (internal).
Social videos are designed to showcase your company culture through employee interviews, walk-throughs of offices or manufacturing facilities, as well as behind-the-scenes footage from recent events like product launches.
You can even embed a video on your website using the YouTube plugin so that people who visit your site can easily view videos from any device they're browsing with (desktop, laptop, mobile phone).
However paying for distribution includes buying advertising spots on new networks like Snapchat and Tiktok, where there isn't yet competition from brands looking to share their own videos in those spaces, especially if they know how valuable this space will become over time.
The growing popularity of video marketing presents a unique opportunity for your brand to reach out to its target audience, create awareness and use videos as a way to generate leads.
Social Media, Video Marketing, Marketing, Videos, Video
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