September 18, 2020

Contrary Viewpoint & Analysis: Should marketers worry about a single source of truth?

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Proponents of CRM systems beware? A headline, when framed as a question, usually means an opposing or ‘revised’ viewpoint will be represented in the article, but in this analysis we see the headline is at cross-sentiment with the content inside. The article itself is fairly positive when compared to the headline; as such the topic and sentiment overall are neutral. Read the rest of the article here <>.

Read the analysis here.