Technology blog posts
New Investment in Martech Tools Shows its Importance
The investing arm of Salesforce, Salesforce Ventures, is putting money into the Israeli founded analytics firm Appsflyer Ltd.. A show of confidence [...]
A Not So Slight of Hand Promotion of Marketing Technology
The rise of marketing technology has revealed the importance of a proper tech foundation for marketers. In a digital world marketing’s job [...]
Trump’s Tweet Storm Analyzed
Donald Trump has been famous for his prolific tweeting since the start of his first presidential bid in 2015. He has changed the way politicians communicate with [...]
Apple, Tim Cook and $2 Trillion
Apple made big news this week, reaching the staggering valuation of $2 trillion. This article discusses Apple and its CEO, Tim Cook’s, strategy to grow the [...]
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