President Joe Biden’s $2 trillion infrastructure plan is in part aimed at tackling climate change, with $174 billion set aside to encourage Americans to switch to vehicles that run on electricity (also known as EVs).

Companies invest money and people to achieve their communications and marketing goals. Understandably, CEOs and executive teams want to know their return on investment (ROI) and use key performance indicators (KPI) to track progress.

Electric Vehicles (EVs) have been around for a while now, but for the everyday consumer they haven’t become the norm.

Last week we put out a post highlighting Zendesk’s PR team for the positive coverage of Zendesk’s new messaging solution. Good coverage vs. negative coverage can be easy to spot, but weighing just how positive an article is, is not as easy of a feat.