How Syndication Distorts Media Monitoring
As an issues management agency, we run a sophisticated data operation to monitor relevant news and stakeholder activity and derive intelligence for strategy development.
As an issues management agency, we run a sophisticated data operation to monitor relevant news and stakeholder activity and derive intelligence for strategy development.
Companies invest money and people to achieve their communications and marketing goals. Understandably, CEOs and executive teams want to know their return on investment (ROI) and use key performance indicators (KPI) to track progress.