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  • The CRM Still Reigns, But Change in What it is Asked to do is Afoot

    The CRM Still Reigns, But Change in What it is Asked to do is Afoot

  • A Not So Slight of Hand Promotion of Marketing Technology

    A Not So Slight of Hand Promotion of Marketing Technology

  • Comcast Q3 Earnings Sees Positive News Offset by Loses

    Comcast Q3 Earnings Sees Positive News Offset by Loses

    Comcast surpassed record high-speed internet customer additions, faring better than expected after reporting its third-quarter earnings. Despite the positive report, with premarket stocks up 4% and NBCUniversal’s Peacock outperforming every internal engagement metric, our article analysis records no positive or negative sentiment to CNBC’s article. This could have to do with positive news on the […]

  • No Matter Who Wins or Loses in Washington, Wall Street Wins

    No Matter Who Wins or Loses in Washington, Wall Street Wins

    The noise in Washington has led to uncertainty in the markets that Wall Street is eager to shrug off.  According to our article analysis, a positive sentiment is present throughout Politico’s piece on Wall Street’s betting on the election. This could have to do with a positive outlook on a Biden administration that would put […]

  • A Host of Uncertainties Drives Negative Market Coverage

    A Host of Uncertainties Drives Negative Market Coverage

    Stocks fell for a third day in a row following uncertainty around the U.S. stimulus bill and increasing covid cases in Europe; that’s the picture painted by CNBC on the state of the markets. However, this article’s headline is almost twice as negative as the details within it, according to our AI powered article insight. That’s […]

  • Masking Up for the Markets

    Masking Up for the Markets

    A couple months ago we pointed our AI analyzers at pictures to look at mask wearing trends as part of our Covid Insights dashboard. The results brought back an interesting array of data about the trends for mask wearing by city. We haven’t revisited those trends since July, but it would certainly be interesting to […]

  • Pfizer (PFE) and Pharma

    Pfizer (PFE) and Pharma

    As part of our Market Sentiment Analysis program we’re continuing our technical analysis of equities and markets with a look at Pfizer over the last few months since July 1. The value of PFE went up and then back down a bit over that timeframe. We highlight the ESG score in this dashboard (that’s Environmental, […]

  • Contrary Viewpoint & Analysis: Should marketers worry about a single source of truth?

    Contrary Viewpoint & Analysis: Should marketers worry about a single source of truth?

    Proponents of CRM systems beware? A headline, when framed as a question, usually means an opposing or ‘revised’ viewpoint will be represented in the article, but in this analysis we see the headline is at cross-sentiment with the content inside. The article itself is fairly positive when compared to the headline; as such the topic […]

  • B12 for Brands: Is Market Intelligence an Immunity Booster for Brands?

    B12 for Brands: Is Market Intelligence an Immunity Booster for Brands?

    More on the news analysis front and Marketing Intelligence. Can brands leverage Market Intelligence to protect and boost their brands? The sentiment of the article and headline are mostly in sync; both the headline and article copy suggest it can. Although the Risk score of the article is high, article itself uses neutral language; this […]

  • B12 for Brands: Is Marketing Intelligence is an Immunity Boost for Brands?

    B12 for Brands: Is Marketing Intelligence is an Immunity Boost for Brands?

    More on the news analysis front and Marketing Intelligence. Can brands really leverage Market Intelligence to protect and boost their brands? The sentiment of the article and headline are mostly in sync; both suggesting it can. Although the Risk score of the article is high, article itself uses neutral language; this disparity between the score […]

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