Last week, the British Royal Family was dominating headlines following Prince Harry and Meghan Markle’s interview with Oprah.

Vaccine programs are in full swing across the U.S. and much of Western Europe. But with new vaccines receiving approval from regulatory bodies and testing being done on each vaccine’s strength against rising Covid variants, their media coverage is fluctuating quickly.

Companies invest money and people to achieve their communications and marketing goals. Understandably, CEOs and executive teams want to know their return on investment (ROI) and use key performance indicators (KPI) to track progress.

Last week we put out a post highlighting Zendesk’s PR team for the positive coverage of Zendesk’s new messaging solution. Good coverage vs. negative coverage can be easy to spot, but weighing just how positive an article is, is not as easy of a feat.