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Quantifying Company Communications

Companies invest money and people to achieve their communications and marketing goals. Understandably, CEOs and executive teams want to know their return on investment (ROI) and use key performance indicators (KPI) to track progress.

By |2021-04-13T03:43:23-05:00February 26th, 2021|Categories: Blog, Marketing, PR metrics, Technology|

Painting a Positive Media Landscape using Media Intelligence

Last week we put out a post highlighting Zendesk’s PR team for the positive coverage of Zendesk’s new messaging solution. Good coverage vs. negative coverage can be easy to spot, but weighing just how positive an article is, is not as easy of a feat.

By |2021-04-13T03:55:44-05:00February 17th, 2021|Categories: Economy, Marketing, S4D Insight, Technology|

Data Driven Tools Front and Center in the Pandemic and Post-Pandemic World

  See our full analysis here: MarketingDive   Download our one page MediaSignal overview, learn how we do it! The shift [...]

By |2021-01-13T09:28:18-05:00December 4th, 2020|Categories: Economy, Marketing, Technology|