Proponents of CRM systems beware? A headline, when framed as a question, usually means an opposing or ‘revised’ viewpoint will be represented in the article, but in this analysis we see the headline is at cross-sentiment with the content inside. The article itself is fairly positive when compared to the headline; as such the topic […]

More on the news analysis front and Marketing Intelligence. Can brands leverage Market Intelligence to protect and boost their brands? The sentiment of the article and headline are mostly in sync; both the headline and article copy suggest it can. Although the Risk score of the article is high, article itself uses neutral language; this […]

More on the news analysis front and Marketing Intelligence. Can brands really leverage Market Intelligence to protect and boost their brands? The sentiment of the article and headline are mostly in sync; both suggesting it can. Although the Risk score of the article is high, article itself uses neutral language; this disparity between the score […]