Kevin O’Leary, also known as “Mr. Wonderful,” is a well-known investor and entrepreneur who has made a name for himself in the world of finance. O’Leary has a lot of experience investing in various companies, from start-ups to established ones. He was an early investor in Amazon, and he has recently turned his attention to […]
As an issues management agency, we run a sophisticated data operation to monitor relevant news and stakeholder activity and derive intelligence for strategy development.
Companies invest money and people to achieve their communications and marketing goals. Understandably, CEOs and executive teams want to know their return on investment (ROI) and use key performance indicators (KPI) to track progress.
Last week we put out a post highlighting Zendesk’s PR team for the positive coverage of Zendesk’s new messaging solution. Good coverage vs. negative coverage can be easy to spot, but weighing just how positive an article is, is not as easy of a feat.