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  • Coca cola
    “Exploring The Coca-Cola Company’s Use of OpenAI Generative AI and the Risks Involved”

    “Exploring The Coca-Cola Company’s Use of OpenAI Generative AI and the Risks Involved”

    Natural Language Processing (NLP) has become an increasingly important part of marketing and consumer experiences, and now The Coca-Cola Company is leveraging OpenAI’s generative AI technology to further optimize their campaigns. Coca-Cola has recently partnered with OpenAI and Bain & Company to use OpenAI’s ChatGPT and DALL-E platforms to craft personalized ad copy, images, and […]

  • Open Investment
    From Amazon to OpenAI: Kevin O’Leary’s Perspective on Disruption and Investment Opportunities

    From Amazon to OpenAI: Kevin O’Leary’s Perspective on Disruption and Investment Opportunities

    Kevin O’Leary, also known as “Mr. Wonderful,” is a well-known investor and entrepreneur who has made a name for himself in the world of finance. O’Leary has a lot of experience investing in various companies, from start-ups to established ones. He was an early investor in Amazon, and he has recently turned his attention to […]

  • Microsoft Bets Big on Natural Language Processing

    Microsoft Bets Big on Natural Language Processing

  • Media Intelligence
    How Syndication Distorts Media Monitoring

    How Syndication Distorts Media Monitoring

    As an issues management agency, we run a sophisticated data operation to monitor relevant news and stakeholder activity and derive intelligence for strategy development.

  • Reach Metrics
    Quantifying Company Communications

    Quantifying Company Communications

    Companies invest money and people to achieve their communications and marketing goals. Understandably, CEOs and executive teams want to know their return on investment (ROI) and use key performance indicators (KPI) to track progress.

  • Painting a Positive Media Landscape using Media Intelligence

    Painting a Positive Media Landscape using Media Intelligence

    Last week we put out a post highlighting Zendesk’s PR team for the positive coverage of Zendesk’s new messaging solution. Good coverage vs. negative coverage can be easy to spot, but weighing just how positive an article is, is not as easy of a feat.

  • Media Intelligence Can Help PR Teams Highlight Their Work

    Media Intelligence Can Help PR Teams Highlight Their Work

  • CIA Rebrand Sparks Conversation, But Does Little to Shift Perceptions

    CIA Rebrand Sparks Conversation, But Does Little to Shift Perceptions

  • Emerging Technologies Get The Spotlight, But Not Without Some Risk

    Emerging Technologies Get The Spotlight, But Not Without Some Risk

  • When You Help Out a Partner, You Help Yourself

    When You Help Out a Partner, You Help Yourself

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