Blog
Kering’s D&I Strategy is Admirable, Does it get the Job Done?
See our full analysis here: Vogue Download our one page MediaSignal overview, learn how we do it! Kering’s first chief [...]
More Electric Vehicle Adoption, More Potential for Problems
See our full analysis here: CNBC Download our one page MediaSignal overview, learn how we do it! As sustainability measures [...]
Alaska Airlines Looks to Highlight Diversity, Ends Up Shining the Spotlight on Itself
See our full analysis here: Forbes Download our one page MediaSignal overview, learn how we do it! Diversity and inclusion [...]
Microsoft Bets Big on Natural Language Processing
See our full analysis here:WSJ Download our one page MediaSignal overview, learn how we do it! This week, Microsoft announced [...]
How Syndication Distorts Media Monitoring
As an issues management agency, we run a sophisticated data operation to monitor relevant news and stakeholder activity and derive intelligence for strategy development.
Is There a Winner in Meghan Markle vs. The Royal Family?
Last week, the British Royal Family was dominating headlines following Prince Harry and Meghan Markle’s interview with Oprah.
New Approvals, Production Delays and Lab Studies Influence Vaccine Media Coverage
Vaccine programs are in full swing across the U.S. and much of Western Europe. But with new vaccines receiving approval from regulatory bodies and testing being done on each vaccine’s strength against rising Covid variants, their media coverage is fluctuating quickly.
Quantifying Company Communications
Companies invest money and people to achieve their communications and marketing goals. Understandably, CEOs and executive teams want to know their return on investment (ROI) and use key performance indicators (KPI) to track progress.
Painting a Positive Media Landscape using Media Intelligence
Last week we put out a post highlighting Zendesk’s PR team for the positive coverage of Zendesk’s new messaging solution. Good coverage vs. negative coverage can be easy to spot, but weighing just how positive an article is, is not as easy of a feat.
Media Intelligence Can Help PR Teams Highlight Their Work
See our full analysis here: Forbes Download our one page MediaSignal overview, learn how we do it! Zendesk’s [...]