Blog

New Approvals, Production Delays and Lab Studies Influence Vaccine Media Coverage

Vaccine programs are in full swing across the U.S. and much of Western Europe. But with new vaccines receiving approval from regulatory bodies and testing being done on each vaccine’s strength against rising Covid variants, their media coverage is fluctuating quickly.

By |2021-04-13T03:42:10-05:00March 10th, 2021|Categories: Blog, Economy, S4D Insight|

Quantifying Company Communications

Companies invest money and people to achieve their communications and marketing goals. Understandably, CEOs and executive teams want to know their return on investment (ROI) and use key performance indicators (KPI) to track progress.

By |2021-04-13T03:43:23-05:00February 26th, 2021|Categories: Blog, Marketing, PR metrics, Technology|

Painting a Positive Media Landscape using Media Intelligence

Last week we put out a post highlighting Zendesk’s PR team for the positive coverage of Zendesk’s new messaging solution. Good coverage vs. negative coverage can be easy to spot, but weighing just how positive an article is, is not as easy of a feat.

By |2021-04-13T03:55:44-05:00February 17th, 2021|Categories: Economy, Marketing, S4D Insight, Technology|