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Alaska Airlines Looks to Highlight Diversity, Ends Up Shining the Spotlight on Itself

See our full analysis here: Forbes Download our one page MediaSignal overview, learn how we do it! Diversity and inclusion [...]

By |2021-05-18T15:14:10-05:00April 29th, 2021|Categories: Blog, S4D Insight, Science4Data|

New Approvals, Production Delays and Lab Studies Influence Vaccine Media Coverage

Vaccine programs are in full swing across the U.S. and much of Western Europe. But with new vaccines receiving approval from regulatory bodies and testing being done on each vaccine’s strength against rising Covid variants, their media coverage is fluctuating quickly.

By |2021-04-13T03:42:10-05:00March 10th, 2021|Categories: Blog, Economy, S4D Insight|

Quantifying Company Communications

Companies invest money and people to achieve their communications and marketing goals. Understandably, CEOs and executive teams want to know their return on investment (ROI) and use key performance indicators (KPI) to track progress.

By |2021-04-13T03:43:23-05:00February 26th, 2021|Categories: Blog, Marketing, PR metrics, Technology|