September 15, 2020
B12 for Brands: Is Marketing Intelligence is an Immunity Boost for Brands?
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More on the news analysis front and Marketing Intelligence. Can brands really leverage Market Intelligence to protect and boost their brands? The sentiment of the article and headline are mostly in sync; both suggesting it can. Although the Risk score of the article is high, article itself uses neutral language; this disparity between the score and the neutral-to-positive tone appears to be mostly due to language and phrases like “radical change,” “covid slumber,” and “negative growth.” read the rest of the article here. <…>
Read the analysis here.