AVID, a San Francisco and London-based company, has made a significant move by launching a social investment platform. The primary aim of this platform is to introduce the AVID Climate Unit (ACU), an innovative tool that allows users to invest in impactful climate projects. This move is seen as a disruption in the market as it offers a socially-driven climate impact platform that permits users to trade in the global carbon credit markets.
The ACU has an innovative approach to carbon dioxide emissions. It fractionalizes metric tons of carbon dioxide emission down to an affordable level. This makes it possible for average consumers to invest in climate initiatives such as Ocean Health, Renewable Energy, Reforestation, and Clean Tech.
Unlike traditional investment platforms, AVID offers a unique proposition. The platform prioritizes climate impact education, transparency, and visibility. It provides tangible units of measure for each ACU, making it easier for users to understand their individual contributions to the fight against climate change.
The platform is designed to operate as a unique marketplace. Here, consumers can trade ACUs independently and without fees, similar to how regular commodities are traded. To ensure compliance and legality, AVID is working with the US Commodities Futures Trading Commission as ACUs trade like regular commodities.
The company, established in 2021, is keen on increasing participation in this revolutionary climate investment platform. As such, it offers a pool of 20,000 ‘gift ACUs’ for new members as a welcome gesture and incentive to start investing in climate projects.
The design of the platform reflects a deep understanding of the complexity of climate change. It promotes collective solutions and democratizes the investment process to make climate action more accessible. With this platform, AVID is not only providing an investment avenue but is also facilitating a collective effort towards the fight against climate change.
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