New Investment in Martech Tools Shows its Importance
The investing arm of Salesforce, Salesforce Ventures, is putting money into the Israeli founded analytics firm Appsflyer Ltd.. A show of confidence in the firm’s mobile analytics [...]
A Not So Slight of Hand Promotion of Marketing Technology
The rise of marketing technology has revealed the importance of a proper tech foundation for marketers. In a digital world marketing’s job is no longer to just [...]
The Election Results are in, Averting a Health Crisis Still Up in the Air
The U.S. election, despite a lack of concession from President Trump, is over. Now that former Vice President Biden is President-elect, a new plan of action to [...]
Biden on Cusp of a Victory, Media Can’t Hide it’s Pleased
In the previous analyses we’ve published relating to the election, there has been strong crisis, risk and security, as well as an often negative media sentiment. That [...]
Trump’s Tweet Storm Analyzed
Donald Trump has been famous for his prolific tweeting since the start of his first presidential bid in 2015. He has changed the way politicians communicate with [...]
Comcast Q3 Earnings Sees Positive News Offset by Loses
Comcast surpassed record high-speed internet customer additions, faring better than expected after reporting its third-quarter earnings. Despite the positive report, with premarket stocks up 4% and NBCUniversal’s [...]
No Matter Who Wins or Loses in Washington, Wall Street Wins
The noise in Washington has led to uncertainty in the markets that Wall Street is eager to shrug off. According to our article analysis, a positive sentiment [...]
Substance Finds Its Way Into The Final Presidential Debate
The final presidential debate last night proved to be much more substantive than the first, with less instances where the candidates interrupted one another and more opportunities [...]
Stimulus Delay Not Yet a Cause for Concern
The delay on passing the new stimulus bill doesn’t seem to be translating into losses on the stock market. An interesting contradiction on the state of the [...]
A Host of Uncertainties Drives Negative Market Coverage
Stocks fell for a third day in a row following uncertainty around the U.S. stimulus bill and increasing covid cases in Europe; that’s the picture painted by [...]