2020-06-03 00:00:00, David Jeans, Forbes

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13th to 15th

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Tech leaders considering how to respond publicly, if at all, can look to the recent experiences of Aaron Levie, the CEO of cloud content sharing company Box, who took direct aim at the President on Sunday.

While it remains to be seen how the President may respond to Snap's actions on Wednesday (Brad Parscale, Trump's reelection campaign manager, condemned the move), Levie's remarks spurred a mixed reaction on Twitter.

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With protests sweeping the country following the death of George Floyd, public tech companies have joined corporations from other sectors to issue messages of support for the Black Lives Matter movement.

That's beginning to change as Twitter and Snap have taken unprecedented steps to append a fact-checking message and cease promotion of the President's account in recent days.

McKinnon, who tweeted this week that he stands "with my black colleagues," says he urges people to vote and is committed to matching employee donations to groups such as the American Civil Liberties Union and the NAACP.


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