Turning our news analytics tools back to tech companies. With this post, we are going to look at Apple and specifically what this Forbes writer thinks they will face in the future. The article explains that since Apple makes more money from its ongoing services than the phones it sells, they do not care about the price of the phone as long as more people are buying it. They predict that this fall, Apple will release its cheapest phone yet. This article has a pretty low risk score and pretty neutral sentiment. Overall, the article is mostly factual and written from a pretty neutral perspective.