Apple Inc., the multinational tech giant, continues to make significant strides in integrating artificial intelligence technology into its devices. This time, the company is focusing on incorporating AI into its Vision Pro headset. However, this technology integration will not occur this year. This recent move is part of the company’s broader push in AI, which has so far been mainly seen in Mac computers and the iPhone 15 Pro.
The road to achieving this integration is not without its hurdles. Several challenges are currently preventing Apple from introducing the AI technology into the headset. Key among these are interface issues, concerns about the impact on Apple’s computing infrastructure, and the complexity of integrating the technology into a mixed-reality environment.
Apple’s approach to AI development is known to be more conservative compared to other tech companies such as Google, Meta, Microsoft, and OpenAI. This careful strategy, while slower, has gained considerable support from investors who favor a more methodical development process.
The successful integration of AI tools into the Vision Pro headset could significantly increase the device’s popularity. Despite this, sales of the headset, which is priced from $3,499, have reportedly not met Apple’s expectations.
In response to the disappointing sales figures, Apple is planning to revamp its marketing strategy for the Vision Pro. New in-store demonstrations will be launched, allowing customers to temporarily transfer photos and videos from their Apple devices to the Vision Pro, thus showcasing its unique features.
In the meantime, Apple has unveiled its new AI product named Apple Intelligence. The company plans to incorporate this new technology into various devices, including the iPhone, iPad, Mac, and potentially the Vision Pro.
According to Mark Gurman of Bloomberg, Apple is developing AI features specifically for the headset. However, these features won’t be available this year. He also notes that the 16GB memory of the headset should be sufficient to run these AI features when they become available.
As of now, Apple’s current focus is on developing a cheaper version of the Vision Pro, leading the company to pause development of the next iteration. The current version of the headset costs $3,500, while the more affordable version is expected to be priced around $1,500. This move is seen as a strategy to attract a wider customer base for its Vision Pro headset.
