Apple made big news this week, reaching the staggering valuation of $2 trillion. This article discusses Apple and its CEO, Tim Cook’s, strategy to grow the company. Looking at the sentiment of the article, both the headline and the text are rated highly positive. Overall the article has a low risk-score meaning that it does not use a lot of bold words. Interestingly enough, the article doesn’t focus on the tech aspect of Apple but looks at the economic part instead. We can see this by looking at the PESTEL scope. This article is written from the perspective of someone who respects Tim Cook and wants to show how his efforts helped Apple grow into a $2 trillion company.

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