August 4, 2021

About Us: A Very Thorough but Highly Subjective Review of Influencer Pro

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https://slate.com/technology/2021/08/vaccine-influencer-white-house-videos-instagram-tiktok.html

A Very Thorough but Highly Subjective Review of Influencer Pro

2021-08-04 09:50:00, Julia Craven, About Us

Content Categorization
/Arts & Entertainment
/Health/Public Health
/Health/Health Conditions/Infectious Diseases
/News
/Health/Medical Facilities & Services

Word Count:
1281

Words/Sentence:
17

Reading Time:
8.54 min

Reading Quality:
Adept

Readability:
13th to 15th

Media Sentiment
Proprietary sentiment analysis on both the headline and body text of the article. Sentiment scores range from -1 (very negative sentiment) to 1 (very positive sentiment).
RCS Analysis
Relative scoring for Risk, Crisis, and Security language within the article.
Risk Score
Scoring based on the composite risk, security and crisis language within an article compared to a baseline of historic analysis across thousands of diverse articles.
PESTEL Scope
Analysis of article orientation across the PESTEL macro-environmental analysis framework. Learn more about PESTEL.
Entity Word Cloud
Key people, places, organizations and events referenced in the article, weighted by frequency and colored based on contextual sentiment.
Auto Summary
Condensing key features of the article based on salience analysis. Helpful for “gisting” the article in a time crunch.

According to the New York Times, the White House has recruited more than 50 social media influencers and celebrities to help combat vaccine misinformation and spread official COVID wisdom to the masses.

The same data set shows that young people ages 18 to 39 said they weren't vaccinated because they were concerned about side effects, wanted to wait and see if the vaccines are safe, didn't trust the shots, or didn't think vaccination was necessary for them.

The problem the White House is trying to solve is very real: Only 28.4 percent of 18-to-24-year-olds have reported being vaccinated, according to a June report from the Centers for Disease Control and Prevention.

It was not a one-off when, late last month, the Biden administration enlisted the help of Olivia Rodrigo, the hugely popular 18-year-old pop star, to convince her young and very online fans to get vaccinated.

Approach: Using a viral sound where rapper Trina cusses out one of her Love & Hip Hop: Miami co-stars, @kristenware_ puts a comedic spin on the heightened transmissibility of the delta variant.

Keywords
instagram, vaccines, anthony-fauci, coronavirus, tiktok, social-media, white-house

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